Head of Content
Emily Thompson
With NewCasinoRank since March 2020
Emily Thompson leads content and analysis across the CasinoRank network. She has worked on online casino content for more than ten years, after starting in editorial roles at a digital media publisher in Sydney.
On this site she is responsible for the standard of what is published: sourced facts, stated risks and missing data, and the same method for every casino.
Experience and education
Emily's background
Experience
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CasinoRank
- Head of Content and Senior Industry Analyst January 2022 – present
- Senior Industry Analyst March 2020 – December 2021
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Independent industry contributor (freelance)
- iGaming analyst and platform reviewer June 2017 – February 2020
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Digital media publishing agency (Sydney)
- Content Researcher and Editorial Writer April 2015 – May 2017
- Junior Editorial Associate September 2013 – March 2015
Education
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Master of Media Practice (Digital Communication and Media Systems)
- University of Sydney 2014 – 2016
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Bachelor of Arts in Journalism
- University of Sydney 2010 – 2013
Featured in
Emily's analysis has been cited or distributed by industry media, including:
How Emily works
Why Emily is responsible for what this site publishes
Emily runs content the way a newsroom runs copy: verify first, then explain. A casino's own statements are printed as claims, checked where a public source exists, and marked when they cannot be checked.
She sets the standard the other authors follow, from how a founding year is shown to how a missing withdrawal method is reported.
If readers are going to rely on our work, it has to deserve that trust.
What they check
- Facts sourced before anything is written
- Terms, risks and missing data stated
- Conclusions follow from the evidence
- The same method for every casino
On this site
Emily's pages on this site
Pages Emily wrote or is responsible for, newest first.
Category pages 15
Questions for Emily
How do you keep analysis objective?
By separating research from opinion: start from verified information and draw conclusions from what it shows.
Do you play casino games yourself?
Mostly poker, where discipline counts for more than luck.
What makes a review reliable?
It explains terms, risks and limits as well as strengths, so the reader sees the trade-offs.
